Time To Think About Your Brand Purpose
Marketing is fast-paced. We all know that both brands and customers can change their needs and offerings from week to week.Read more
Buoyed by a new growth strategy to capitalise upon the success of it’s international bureaux, and expansion of their media product, Cover Media has appointed Think Studio as its brand agency. Think will help to refine its brand proposition for greater appeal across markets, repositioning itself within a dynamic marketplace. Think are also tasked with realigning their brand across their websites.
Cover Media is a multi-platform entertainment news & digital content agency; creating, licensing and distributing words, images and video in multiple languages worldwide. They work with the world’s most recognisable brands across digital, print and broadcast media.
Cover Media currently markets three divisions – words, images and video – and supplies content to a diverse number of media organisations including MSN, Bauer and Yahoo. Driven by a highly experienced editorial team, operating 24/7, they have bureaux in the US, UK, Germany, Italy, France and Spain.
Cover Media Director, Glen Marks, says “We are delighted to appoint Think Studio to help us build on our brand equity. We look forward to the process of building on our understanding and appreciation for what we offer and truly represent as a global player in a competitive marketplace. In a short space of time, Think Studio have already helped us refine our understanding and crystallise how we can better exploit our point of difference.”
Think Studio Managing Partner, Alex Ridings, says “Cover Media is a brilliant organisation, with an impressive reputation. What we have already garnered is the creative and commercial quality the offer; not only in the product, but the service and delivery too. We are looking forward to helping Cover Media solve their brand challenges and supporting the projection of their brand worldwide, throughout the next stage of their growth.”