Porchlight, one of the South East’s leading charities supporting vulnerable and homeless people, have appointed Think Studio as its new creative agency.
Porchlight was established to help people across the South East to access support for housing, education, employment and treatment for mental health. Porchlight also provides children, young people and adults with the advice, guidance and skills to live independently in the future, play an active role in their local community and fulfil their potential.
Think Studio’s first piece of work for Porchlight will be to launch the charity’s Winter Appeal campaign which will raise funds to support the charity’s activity during this critical time of year. Entitled ‘First Last Christmas, the digitally-focused campaign will launch on 19th November 2018 and expects to raise over £100,000 in donations across the winter period.
Impactful and hard-hitting, the campaign will run over social media as well as website and email banners and motivates people to change people’s lives this Christmas by donating and making it some people’s first and last Christmas on the streets.
Jo Dawes, Director of Fundraising & Communications, Porchlight, said, “We are absolutely delighted to have Think Studio on board as our creative agency especially as they join us ahead of our key Christmas campaign launch which is a challenging time of year for the vulnerable and homeless people that we look after at Porchlight. Think Studio not only possesses the creative flair to bring our brand to life but they are also commercially-aware. This thinking will help us raise the necessary funds to reach more people in need of our help across the South East. We are honoured that Think Studio have chosen Porchlight as one of their chosen local charities and we look forward to working together and producing compelling work with them that will make a valuable difference to many people’s lives.”
For more information and to support the campaign please visit www.porchlight.org.uk