Time To Think About Your Brand Purpose
Marketing is fast-paced. We all know that both brands and customers can change their needs and offerings from week to week.Read more
As part of their service transformation and new service deal, mhs homes are looking to drive customers towards their multi-functional (and evolving) portal, My Account, with the aim of making the customer experience of an mhs tenancy more rewarding, engaging & efficient.
mhs homes, the largest unregistered social landlord in the UK, have appointed Think to help communicate the full benefit of the online functionality, making it an essential part of the overall mhs homes service. Through an initial immersion phase, Think will work with the mhs homes team to understand user demographics, need states and pinch points, then create a compelling messaging strategy for forthcoming communications.
Sarah Boast, PR and Communications Officer, says “We have a clear social purpose to provide affordable homes to those in need, with an ultimate ambition to end the housing crisis in North Kent. Through this targeted campaign, we hope to work with Think to communicate the benefits of our support portal, empowering tenants to take an independent approach to maintaining their tenancy.”
Think Studio Head of Brand, Gemma Pearson, says “mhs homes already has impressive organic growth of their My Account portal. This work will seek to further crystalise the various benefits, and target each service user to highlight the most compelling reason for them.”