New Thinking For Catalyst

Our Founder, Alex Ridings, was delighted to be part of the November/December issue of CIM’s quarterly magazine, Catalyst, which explores the world of marketing and helps experts stay informed and get inspired. The feature focused on ‘What is Marketing’s Most Important Message’, looking at how the role of marketing has evolved and how marketers can future-proof their businesses. Alex was interviewed alongside four other leading marketers within the industry, including Freddie Hospedales, CIM Trustee and global head of marketing at ERM.

You can find the edition and read the article here.