Competitor Analysis

As part of future brand planning, Port Lympne has appointed Think Studio to carry out local and regional competitor analysis. Across a variety of leisure offerings, Think will embark on a robust project to map an immersive brand experience, both on and off-line, to impartially identify market positioning and product offering. Through the lens of Port Lympne’s future ambitions, Think will take key findings and best practice to make recommendations for forthcoming campaigns.

Port Lympne Hotel & Reserve offers a unique and authentic safari experience. Set in over 600 acres, with over 700 rare and endangered animals, the safari transports visitors to the plains of Africa and Asia to see animals roaming freely.

Think Studio Head of Brand, Gemma Pearson, says “Port Lympne already has a hugely compelling proposition. By showing their offering side-by-side with their competitors, we can really help to distil what messages to dial up, in order to stand out.”

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