Wonderdog. New dog, new tricks
Brand strategy / Brand identity / Website
Wonderdog is a new PR venture, driving visibility & reach with editorial-ready content for worldwide media. The team wanted a standout site to represent their digital agility.
Wonderdog had a name, but they needed some meat on the bones in terms of a brand position and identity. Familiar connotations of canine messenger history and undertones of reliability & precision, all connected the name with this new business. The identity evolved from this, with subtle reference to Wonderdog being ever-ready and on the mark with their delivery.
Creating Better Business™ through a memorable brand identity and a slick, impactful site that aligns with Wonderdog’s polished editorial output.