Think Studio and its sister agency, Compel, are delighted to have been appointed to deliver the digital membership platform for the prestigious Commonwealth Lawyers Association (CLA).
The Commonwealth Lawyers’ Association (CLA) exists to maintain and promote the rule of law throughout the Commonwealth by ensuring that an independent and efficient legal profession serves the people of the Commonwealth.
Recognising one of their greatest marketing challenges is not only building engagement with its membership but also encouraging peer-to-peer member interaction, Compel has been challenged with creating a platform which inspires cross-community communication. The desired outcomes are to support the growth of a highly active membership base who can be better rewarded in contributing to the CLA’s mission and project work across and beyond the Commonwealth. In tandem, Think Studio have been tasked with creating the online web app to underpin this activity.
Secretary General of the Commonwealth Lawyers Association, Brigid Watson, says “We approached Compel because of their reputation within the corporate world to deliver digital projects plus they have Think Studio’s branding expertise and communications experience to hand, which fulfils the criteria that we were looking for in our creative partner. Both agencies have the proven ability to create sustainable and compelling engagement within our online forum which we know will have a very positive effect on our membership base across the world. I am confident of success as the early ideas and concepts have already exceeded expectations.”