Work

Rift

RIFT: A Fresh New Perspective

“Think Studio came highly recommended to us and we’ve worked closely together on brand, video, online advertising, and social media. From an initial project to help us clarify and refine our core messaging, through to campaign definition and standalone pieces, the team are always enthusiastic, quick to understand our needs and approach creative in an innovative way."

NICOLA WILKINSON, GROUP DIGITAL COMMUNICATION MANAGER

“Think Studio came highly recommended to us and we’ve worked closely together on brand, video, online advertising, and social media. From an initial project to help us clarify and refine our core messaging, through to campaign definition and standalone pieces, the team are always enthusiastic, quick to understand our needs and approach creative in an innovative way."

NICOLA WILKINSON, GROUP DIGITAL COMMUNICATION MANAGER

A Fresh New Perspective

CHALLENGE

Rift, the leading tax refund company, approached Think Studio to bring a fresh perspective and new creative thinking. With an advanced and established cross channel marketing campaign already in place, RIFT, like so many brands, had begun to experience advertising saturation, particularly on social media platforms, and wanted to revitalise their campaigns to improve customer engagement.

As a high-growth organisation, there was also a wider brand challenge to improve employee engagement and internal communications. With frequent new starters joining the team to meet the increasing work demand, RIFT wanted to ensure consistent messaging for all team members.

DELIVERY

Understanding that any targeted advertising needs to first attract, draw desire then prompt for action, we designed a range of impactful creative ads which were then split-test across multiple channels and audiences. These took on board new thinking and related customer imagery to add ‘nudge’ points for each audience.

rift pad

To solve the brand consistency challenge and to help the RIFT team fully get on board with branding and messaging, an in-depth customer profile study was conducted to identify what customers related to, valued the most and what were the emotive factors are which lead to their decision-making.

In tandem, time was taken to interview the marketing department and key customer facing personnel to fully understand the team’s brand perspective. With this insight and the customer intelligence work, we created a new brand vision document which outlined a clear definition of RIFT’s voice and values to be shared with all team members.

OUTCOMES
  • Multiple digital ad campaigns
  • Improved Ad conversion
  • Brand confidence
  • Ongoing digital marketing support