CHALLENGE
MJ Hudson is a leading asset management consultancy helping fund managers and investors operate more efficiently and invest more successfully. Following a period of merger & acquisitions and a desire for all stakeholders to view the combined business as one firm, Think Studio was appointed as its brand and digital agency. The brief was clear: deliver a compelling brand identity and an outstanding digital presence.
DELIVERY
Following insight gained from a series of inclusive team workshops, with input from each level of the business, we created a new logo identity for the brand which featured a distinctive icon to reflect its unique heritage alongside a custom formal yet contemporary typeface to showcase the firm’s collective voice and values.
MJ Hudson’s brand message is to ‘Be Bold’, and the website’s aesthetic quality needed to reflect this personality. We sourced striking and inspirational imagery and blended them within the site to bring this message home. One of MJ Hudson’s core brand values is its quality of service in terms of delivery and therefore it was imperative that the user experience (UX) reflected that so we re-mapped the end-users’ online journey, enabling them to access all content in 2-3 clicks and ensuring it was fully responsive on all devices.
Part of MJ Hudson’s marketing strength is the expert insight and market reviews it produces in-house and publishes on the site. We wanted to showcase this without taking anything away from the core service-line content and therefore a smart masonry style was adopted so users could easily identify these topics.
The new website now reflects five brands and businesses united under one market-leading asset management consultancy brand.
OUTCOMES
- Brand unity
- A market -eading digital presence
- Strong ongoing digital marketing relationship
- Ongoing digital marketing support