“Each time we were ready to make a leap forward at Mulberry Cottages, we challenged Think Studio to deliver that ‘next level’. We continually worked with the brand, digital and support teams to find the right commercial and creative direction and they delivered every time. Over the years Mulberry Cottages continued to strengthen as a business in brand and value and I am delighted to have worked with such a talented and supportive agency.”
SARAH WOOD, FOUNDER
A Home away from Home
Mulberry Cottages is one of the UK’s most exciting and innovative holiday lettings businesses. Think Studio was brought on board twelve years ago to assist Mulberry Cottages with its launch in 2006, create a strong brand identity and support its digital growth brand strategy. Mulberry Cottages set out to compete in a marketplace dominated by mainstay holiday regions and big brand players and one of Think Studio’s ongoing tasks has been to create and maintain that essential stand-out for the brand.
We have created six market-leading websites for Mulberry Cottages over the past twelve years. The brand now has a formidable identity in the UK and presence as it has expanded across this highly competitive industry. The latest Mulberry Cottages website saw a much greater focus on experiential messaging and commercial calls to action. An even stronger ‘Mulberry Cottages’ voice has been enhanced giving the site more personality and boosting outcomes such as engagement, stickiness, enquiries and bookings.
Working closely with the Mulberry Cottages leadership team, we have stayed in tune with this aspirational marketplace, continually monitoring and adjusting the brand’s positioning and proposition. Right from the outset, there has always been a shared understanding about the ‘sweet spot’ that Mulberry Cottages delivers – unique properties with aspirational interiors aesthetics which appeal to clients, from the UK or overseas, who expect something more from a holiday home.
We also recognised from the start what the target Mulberry Cottages customer would appreciate and be drawn to in terms of their digital experience. For this reason, we created a lifestyle-led website which not only details the practical details on how to book but also brings the properties to life as they are presented under unique categories such as ‘cozy fires’ and ‘quirky cottages’ that would inspire consumers to book their holiday home.
Laurie Glover, Head of Marketing at Mulberry Cottages said “Think Studio were our rock during a transitionary phase during a corporate acquisition as they helped us to overcome the technical hurdles presented to us and inspired us to look beyond the day to day and ahead to the strategic implications to the business, our customers & our platform. They were on hand constantly throughout the process with oversight and advice on marketing strategies to preserve our brand identity and to maximise the potential of the technology we had developed for its application within the wider group.
The Think Studio team are second to none, Alex’s ability to cut through to the heart of any given matter is well-honed and he is well utilised to identify communications’ roadblocks before suggesting solutions to overcome them. At a fundamental level, Think Studio are experts at identifying the problems holding your business back and finding ways around them, it’s a real one-two approach that has bought us commercial successes time and time again.”
- On account of its commercial success, Mulberry Cottages has recently been acquired by Vacation Rentals UK.