MyTownMyCity is the place marketing platform. Covering all bases as a multi-channel marketing toolkit, it enables place marketers and place shapers to build a new valuable link between customers and businesses.
It describes itself as ‘giving local a voice’ and it was designed to support businesses in reaching, motivating, inspiring and rewarding their local and visiting customers. Empowering organisations through quick customer reach, it is proven to build a powerful connected community – of locals, shoppers, visitors and tourists of all ages and demographics.
App Design, Exhibitions, Graphic Design, Illustration, Logo & Identity, Management, Presentations, Print Design, Strategy, Web Design
At a time when resources can be scarce, the platform can deliver a growing revenue source in addition to the economic and social benefits, like footfall, engagement and community participation.
Thinking beyond the growing demand for city apps, MyTownMyCity builds upon the gap between clicks and bricks and is being continually developed to be more relevant and experiential for users, and accessible to businesses. The toolkit available to all Place Partners is a website, app, plastic cards, promotional materials.
C66 M0 Y30 K0
C7 M98 Y60 K0
C70 M60 Y50 K40
MyCanterbury is the first partner franchise for MyTownMyCity. The platform has been developed in partnership with the city centre’s Business Improvement District, Canterbury Connected, who have embraced and embedded the platform into its marketing communications operations.
The relationship has evolved into a real partnership and has led to the development of a truly innovative platform ready for deployment elsewhere.
This has been a great example of a truly trusting and collaborative relationship which has reaped rewards through shared thinking and learned insight.
Coming soon is a major upgrade of the platform, with a new mobile responsive site taking over from the App and offering a stronger experience. The App will be retasked and deployed in a new guise adding new value and interactivity.