Work

Vision Metric

VisionMetric: A Fresh New Face

“It has been a hugely successful collaboration between two forward-thinking companies, pairing Think Studio’s compelling visual and marketing capability with our industry-leading software. VisionMetric’s roots are in academia so it has been fantastic to be able to lean on a partner who can bring the international-level expertise that we need to evolve our product on a global scale.”

DR. CHRIS SOLOMON, MANAGING DIRECTOR

“It has been a hugely successful collaboration between two forward-thinking companies, pairing Think Studio’s compelling visual and marketing capability with our industry-leading software. VisionMetric’s roots are in academia so it has been fantastic to be able to lean on a partner who can bring the international-level expertise that we need to evolve our product on a global scale.”

DR. CHRIS SOLOMON, MANAGING DIRECTOR

A Fresh New Face

CHALLENGE

VisionMetric, one of the world’s top e-fit software companies, tasked us to create a new brand positioning and website. As the preferred choice for British Police forces and over 30 more from country forces from around the world, VisionMetric is entering new markets around the world thanks to its game changing products EFIT6 and E-FIT. The company desired a new outlook to reflect its status as a globally recognized product within the industry.

Vision Metric
DELIVERY

Our brief at first was to deliver a high-quality and high-tech suited brand identity but early generated confidence meant the project was soon expanded to also include the software’s skin design/UX, global website and even create the facial composite graphics for within the software.

The shape of a person’s head with a thumbprint design within the borders was created as the main logo for VisionMetric as it visually demonstrates the software’s capabilities in a practical yet playful fashion. From there, we sourced head shots to bring the product to life on the page with headline statistics about VisionMetric’s presence in other markets and past success rate to garner more confidence and awareness of the product’s international status.

OUTCOMES
  • New brand identity, logo and website
  • Increased confidence in product
  • VisionMetric was featured in BBC’s Bodyguard – the biggest drama on British TV in over a decade