“It has been a hugely successful collaboration. We are two forward-thinking Kent companies and pairing Think Studio’s compelling visual and marketing capability with our industry-leading software has been ideal. VisionMetric’s roots are in academia so it has been great to be able to lean on a partner who can bring the international-level expertise that we need to evolve our product to a global scale. Think Studio has fully captured VisionMetric’s brand values and we are very excited and positive about the opportunities in front of us with our refreshed brand position.”
DR. CHRIS SOLOMON, MANAGING DIRECTOR
A Fresh New Face
Vision Metric, one of the world’s top EFIT software companies, tasked us to create a new brand positioning and website. As the preferred choice for British Police forces and used by police forces in over 30 countries around the world, Vision Metric continues to enter new markets around the world thanks to its game changing products EFIT6 and E-FIT. The company wanted a new outlook to reflect its status as a globally recognized product within the industry.
Our brief at first was to deliver a high-quality and high-tech suited brand identity but early generated confidence meant the project was soon expanded to also include the software’s skin design/UX, global website and even create the facial composite graphics for within the software.
The shape of a person’s head with a thumbprint design within the borders was created as the main logo for VisionMetric as it visually demonstrates the software’s capabilities in a practical yet playful fashion. From there, we sourced head shots to bring the product to life on the page with headline statistics about VisionMetric’s presence in other markets and past success rate to garner more confidence and awareness of the product’s international status.
- New brand identity, logo and website
- Increased confidence in product
- VisionMetric was featured in BBC’s Bodyguard – the biggest drama on British TV in over a decade